The Indian e-commerce industry is rapidly progressing. Many companies have been able to achieve outstanding results in a short span of time. One of the factors contributing to the whopping number of internet connections in India was the Digital India program and other initiatives by the government that has facilitated the building of an e-commerce business.
Over the years, customers have shifted from going to the stores to enjoying the flexibility and comfort of shopping from home. With its current growth rate, the Indian e-commerce industry is projected to become a $200 billion industry by 2026.
Currently, there are more than 19k e-commerce companies in India, and making your way to the top can become difficult. However, here is a list of some of the e-commerce businesses that have made their mark in the crowded marketplace.
Shopclues
It is one of the frontrunners in the e-commerce industry in India. Customers are attracted to this website because it gives some of the most fantastic deals on a wide range of products. It is a one-stop solution for everything from clothes to electronics to even kitchen appliances.
It has not only created its mark in the industry but also proved beneficial to others. Small and regional merchants from Tier 2 and Tier 3 cities have also grown with the brand and transformed into national enterprises.
FirstCry
Today, shopping online for kids’ products has become synonymous with shopping on FirstCry. Asia’s most prominent platform specializes in products for everyone, from babies to adolescent kids. FirstCry started off as an online website. And once it had become a household name, FirstCry started over 400 offline stores in cities including but not limited to Mumbai, Bangalore, Hyderabad, Kolkata, and Chennai.
As of 2022, they have 200,000+ products and partnered with over 5000 manufacturers.
Nykaa
Nykaa has made itself very popular in India’s beauty and cosmetics sector. It has more than 3 lakh products from more than 2000 international and national brands. Not only that, but it was also the first e-commerce company for men’s grooming. It started as an e-commerce platform and established 76 stores across India.
BookMyShow
BookMyShow has paved its way as the most popular media and entertainment firm in India. People have been turning to BookMyShow to book their movie tickets or find out what’s happening around them for a while now. It is India’s go-to destination for movies, events, plays, sports, and even fan merchandise. Now it has subsidiaries in UAE, Sri Lanka, and West Indies due to its resounding success.
AJIO
Ajio is one of India’s leading e-commerce platforms for fashion, home, and lifestyle niches. It is a part of Reliance Retail’s e-commerce initiative. Just like Myntra or Amazon, it has acquired a loyal customer base over the years. Along with providing several international labels, AJIO also has its own private label AJIO OWN.
So, these were some of the path-breaking e-commerce stores in India. They have not only become giants in their fields, but they have also changed how Indian customers view shopping today. What other e-commerce brands, according to you, have made it big in the Indian e-commerce industry?