2 minutes Read Google introduced us to Progressive web apps. And now, everyone is eager to use it. They have gained huge popularity among companies like Pinterest, OLX, Aliexpress, Trivago, Forbes, etc. These companies have begun testing the actual capabilities of the progressive web app technology.  But, first things first, What is PWA?  A progressive web app is a web application that can be used as both a mobile page and a web page for any device. A PWA is fast, increases engagement, and is highly reliable. It is created by fulfilling the requirements on Google’s checklist.  So basically, they are apps that […]

2 minutes Read The Indian e-commerce industry is rapidly progressing. Many companies have been able to achieve outstanding results in a short span of time. One of the factors contributing to the whopping number of internet connections in India was the Digital India program and other initiatives by the government that has facilitated the building of an e-commerce business.  Over the years, customers have shifted from going to the stores to enjoying the flexibility and comfort of shopping from home. With its current growth rate, the Indian e-commerce industry is projected to become a $200 billion industry by 2026. Currently, there are more […]

2 minutes Read When D2C startups begin their journey, creating and maintaining a connection with their customers is the top priority. The success of D2C brands depends on customer interaction, brand loyalty, and brand expansion. Now in order to achieve all these things, many brands debate whether they require an app for their startup.  D2C startups can sell their products through websites, established marketplaces, or even offline stores. Now, when all these channels are available, startups are in a dilemma whether to require an app in addition to all these channels for marketing.  So, let’s see what an app brings to the table […]

2 minutes Read India’s D2C market is projected to become a $100 billion industry by 2025. It has shown exponential growth in the past few years. And as of 2022, there are more than 800 D2C startups in India.  Many emerging D2C brands have made it to the top in a matter of years and become so popular that almost everyone has heard of them, even if they may not have shopped with them. They were not only disruptive but also an inspiration for everyone who wanted to start their own DTC startup. Let’s take a look at these iconic D2C businesses.  boAt […]

2 minutes Read There are many e-commerce websites on the internet. But, not all are equally successful. While some have thrived and progressed over the years, many have struggled to stay in business and eventually shut their shops. From successful startups, we can learn everything one can do to grow, and from the e-commerce websites that have struggled, we can learn about all the mistakes we need to avoid.  So, here are some of the common mistakes you can avoid while building your e-commerce business.  Unsatisfactory customer service Unless you are selling something that is one of a kind and no one else […]

2 minutes Read For DTC e-commerce startups, the customers always come first. Therefore, the entire development process needs to be centered around the requirements of the customer. If your users are not happy with the end product, then no matter how impressive the website is, it will not have an impact on the end user.  Hence, in order to make an e-commerce website that appeals to the audience as well, here are some crucial aspects.  Mobile-first Today, most users prefer to use their mobile devices while browsing e-commerce websites. So, creating an e-commerce website that is well-suited to run on a mobile device […]

2 minutes Read Starting an e-commerce platform is no child’s play. It can become quite overwhelming. With its various aspects like design, layout, visuals, quality, and more, it can, in general, look like a huge and formidable task. The development process is going to set the tone for your website. It is half the battle.  When you look at the entire developmental stage as a whole, it can feel chaotic. However, if you carefully segregate the various steps, it becomes more manageable. Here is how you can divide your development process into different parts to track the progress and complete it as smoothly […]

2 minutes Read The website launch is an exciting and daunting experience at the same time. While you are exhilarated to start this amazing journey, you are also wondering whether you have done everything right. We get it.  We have a checklist for the pre-launch phase of your website. Once you’ve gone through the checklist, you’ll know if you’re ready or not.  Do you have an analytics tool?  Launching your website without it is like not even launching the website. It can be helpful in keeping track of site traffic and conversions. If you don’t have a tool ready, then you won’t be […]

2 minutes Read For D2C brands, providing a great customer experience is perhaps the most important aspect. D2C startups can provide personalization and inclusivity and even have the power to start and end trends. Every successful startup aims to reach a position from where it can achieve all the above things.  For a D2C startup, its website is a crucial tool in its arsenal. Therefore, taking the website to almost perfection with a strong back-end and front-end system helps in providing an experience that the customers will enjoy.  Creating a mobile-first website It is the mobile age, and a majority of the customer […]

2 minutes Read Imagine you are a startup that makes direct-to-customer (DTC)  products. Now think about how you will go about the entire process of selling without a website. In order to get our product across to people, you will require distributors and other intermediaries. Your marketing channels are limited, and you may not reach as much audience. A website comes as a game-changer. Here are some invaluable benefits of having a website for a D2C startup.  Boosting your sales One of the most significant benefits of having a website is that you can directly sell to your customers and eliminate the middleman. […]